Tuesday, May 7, 2013

Kultura Filipino Celebrates Three Years of Crafts for a Cause

Crafts for a Cause by Kultura Filipino


Kultura Filipino is the largest Filipino lifestyle retail chain in the country offering a wide range of world-class, Filipino-made products including furniture, houseware, home decor, garments & accessories, souvenir items and food. In May 2010, Kultura Filipino launched its Crafts for a Cause product line which carries products made by members of marginalized communities through various foundations.

Now on its third year, Kultura Filipino's Crafts for a Cause product line continues to showcase the superb Filipino craftsmanship while supporting the livelihood of many underprivileged Filipinos. The Crafts for a Cause also serves as Kulura Filipino's environmental advocacy since "most of the products that are made by our partner foundations are handmade from recycled materials which helps in reducing our environmental footprint" says Marvi Agbulos, Marketing Manager of Kultura Filipino.

Recycled can pull-tabs used as main materials for hand woven bags
Recycled can pull-tabs used as main materials for hand woven bags. Photo by Edgar Co for pinasmuna.com 


Kultural Filipino, Press Release, 07 May 2013

Kultura Filipino celebrates three years of Crafts for a Cause this May with new partners, new products, and new ways of making a difference.

It has, after all, been three years of life enrichment as Crafts for a Cause brings together products from livelihood programs of partner non-profit organizations. These products are made by underprivileged members of society trained by various foundations through programs aimed at enriching their lives and making them self -sufficient.

Ifugao-inspired pen case made by the Indigenous People of Cotobato and local communities in Metro Manila under the guidance of NNJ Crafts
Ifugao-inspired pen case made by the Indigenous People of Cotobato and local communities in Metro Manila under the guidance of NNJ Crafts. Photo by Edgar Co for pinasmuna.com


Crafts for a Cause began with 16 pioneer foundations manufacturing products showcasing the skills of local artisans as far north as the Cordillera region and as far south as Basilan. And for its third anniversary, it welcomes three new partners – Kamay Crafts Foundation, the Paper for Now Foundation, and the Circle of Friends Foundation.

The Kamay Krafts Foundation produces handbags, lunch boxes, house decor, jewelry made of recycled juice sachets and newspaper. The coop is comprised of about 300 women from depressed urban areas who have come together, pooled their resources and established a system of profit sharing that drastically improved their standard of living.

Hand bags and totes made of hand-woven recycled paper by Paper for Now Foundation
Hand bags and totes made of hand-woven recycled paper by Paper for Now Foundation.
Photo by Edgar Co for pinasmuna.com


The Paper for Now Foundation contributes to the preservation of the environment by working wonders with recycled paper, carefully hand weaving these into beautiful bags and totes.

The Circle of Friends Foundation is a group of gifted persons with disabilities who make hand painted wood carved jeepneys. Painted by hand, foot, or mouth, each piece is a step for members of the community to learn and explore ways in which they become self-supporting members of society.

Miniature jeepney model made of recycled beverage cans by Isla sa Kaunlaran
Miniature jeepney model made of recycled beverage cans by Isla sa Kaunlaran.
Photo by Edgar Co for pinasmuna.com


As it has been with other Crafts for Cause partner foundations, their partnership with Kultura Filipino aims to open opportunities to sustain and expand their livelihood programs, resulting in increased productivity and income for the foundations.

The Husay Pinay Foundation is founded by Quezon City Vice Mayor Joy Belmonte to promote women empowerment and entrepreneurship among housewives, who have among other things have learned to make eco-friendly bags out of old newspapers.

Handmade bags, totes, pouches and keychains made of recycled platicbags by the Gkonomics
Handmade bags, totes, pouches and key chains made of recycled plastic bags by the Gkonomics.
Photo by Edgar Co for pinasmuna.com


The Life Project for Youth Foundation assists in the social and professional integration of young adults who are ostracized and face extreme poverty like out of school youth, victims of violence, and former convicts. They have since learned to create candles and bamboo decor items, each product made a step towards being a productive and valued member of society

The Sto. Rosario Multi-pupose Cooperative a cooperative that handles handicrafts such as paper rosaries and fashion accessories. They have reached 1,300 members where all have contributed to the success of their business.

The Lumago Foundation is a cooperative that has blossomed into a sustainable source of livelihood for marginalized women.

Handwoven bags made with recycled can pull-tabs by the Philippine Christian Center
Handwoven bags made with recycled can pull-tabs by the Philippine Christian Center.
Phtoto by Edgar Co for pinasmuna.com


Other Crafts for a Cause partners include Kabisig ng Kalahi, the Bureau of Jail Management and Penology, the Claret Samal Foundation, Gawad Kalinga, the E. Zobel Foundation, Gifts and Graces, May Pera sa Basura, the Invisible Sisters, the Sr. Teresa of Santo Nino Center, Kabalikat sa Pag Unlad Multi-Purpose Cooperative, the Ginto Foundation, Kabalikat sa Kaunlaran sa Baseco, Philippine Christian Center, the Berdaseco Foundation, and NNJ Crafts.

Shop for a cause and make a difference through Kultura Filipino’s Crafts for a Cause advocacy. Kultura Filipino stores are located at SM Makati, SM Megamall, the Block at SM City North EDSA, the SM Mall of Asia, SM City Cebu, and at selected SM Stores.

Teatro Rizalia performing Tinikling folk dance during the third year anniversary celebration of Crafts for a Cause
Photo by Edgar Co for pinasmuna.com

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